Graphic Design | claireferrante

Airline IT Platform Brochure

Sampling of pages from a travel software brochure designed for Google

Layout Sample

Page layout example from Airline IT brochure

Product Brochure Suite

Cover designs for software product brochure suite

Airline IT Platform Brochure

Sampling of pages from a travel software brochure designed for Google

Product Brochure Suite

Client: Google

2011

Google's travel division needed fresh collateral for use at busines meetings and trade shows.

Design and layout of brochure suite
Worked with printer to print final product to specifications
Worked with copyrighter on copy structure, titles, and editing

Graphic Design Work

ITA Software Website

www.itasoftware.com

Client: ITA Software

2010

ITA Software needed an updated website with increased functionality and features.

Comprehensive site rebrand and design
Managed site build, testing, bug fixes, and rollout
As webmaster, managed and completed content updates, bug fixes, and overall site design
Managed relationship with developer team and web hosting company to keep site running smoothly

Homepage

itasoftware.com homepage design

Employee Profiles

Customers

Homepage

itasoftware.com homepage design

Logo Designs

Strategy-driven branding and logo design.

Logo design
Business card design
Letterhead
Brand identity exercises

CFB Design

Self directed logo and business card design for mock designer

Storm Nexus

Logo design for weather tracking website

Francis Photography

Logo/watermark for local photographer

CFB Design

Self directed logo and business card design for mock designer

Boston Subway Recruiting Campaign

Client: ITA Software

2011

Creative direction and design execution for branded car ad campaign
Worked with HR and engineering to develop campaign concept
Worked with printer and MBTA to print and install ads to subway specifications
Tracked campaign effectiveness through weekly data-driven reports during campaign's run

Recruiting Subway Ad

Google Travel Recruiting Booklet

Client: Google

2011

Creative direction and design execution for 8 page recruiting booklet
Worked with copywriter on copy structure, titles, and editing
Worked with printer to produce booklets on a specified timeframe and budget

Recruiting Booklet Cover

Inside Spread

Back Cover

Recruiting Booklet Cover

Boston Subway Recruiting Campaign

Client: ITA Software

2008

Creative work and design execution for branded car ad campaign
Hired photographer and managed photo shoot for campaign photography
Worked with printer and MBTA to print and install ads to subway specifications

Ops Staff Recruiting Subway Ad

BOFH = Bastard Operator from Hell

Ops Staff Recruiting Subway Ad

BOFH = Bastard Operator from Hell

Ops Staff Recruiting Subway Ad

RTFM = Read the &*%$ing Manual

Ops Staff Recruiting Subway Ad

BOFH = Bastard Operator from Hell

Needlebase Software Product Brochure

Client: ITA Software

2009

Creative direction and design execution for 6 page software product brochure
Worked with copywriter on copy structure, titles, and editing
Worked with printer to produce booklets on a specified timeframe and budget

Needlebase Product Brochure Cover

Inside Spread

Inside and Back Page

Needlebase Product Brochure Cover

Trade Show Booth Banners

Client: ITA Software

2009-2011

Creative direction and design execution for various 10 ft. x 10 ft. fabric banners used at travel industry trade shows
Worked with printer to produce large scale, high resolution banners on specified timeframe and budget

Android & OnTheFly™ Web Banners

Client: Google

2011

Creative work and design execution for a series of Android and OnTheFly web ads
Collaborated with Google Design Review to ensure ads met corporate specifications